on orders of $50+

1. What are Turtle Tokens?

Turtle Tokens are the currency of Lolly Wolly Doodle’s rewards program!

It is free to enroll. You can earn Turtle Tokens for various actions you take as a Lolly Wolly Doodle customer. Tokens do not have a cash value. As you continue to accumulate tokens, you can then redeem them for rewards and prizes when you reach certain thresholds.

2. How do I earn Turtle Tokens?

A user can only earn Turtle Tokens if they are logged-in with Facebook.
You can earn tokens for the following actions:

SHOPPING (+1 Turtle Tokens for every $1 spent)

For every dollar spent, you will earn 1 token. Tokens are rounded to the nearest whole number. For instance, if you’ve purchased a $20 dress, you’ll receive 20 tokens. If you’ve applied a coupon, you will only receive tokens on the final subtotal.

Tokens can be earned for purchases on both Social Sales – Wonder Wall, the LWD App, or Facebook page – and the LWD Boutique on

PAYING FAST (+10 Turtle Tokens, Social Sales ONLY)

On SOCIAL SALES ONLY, if you pay within 24 hours of being invoiced, you’ll earn 10 bonus Turtle Tokens. Why wait?!

INVITING FRIENDS (+10 Turtle Tokens)

Each customer has a unique invite link. We’ve made it easy for you to share your invite link directly on Facebook and Twitter, to directly invite your friends through Facebook, or if you’ve downloaded the [LWD App], through SMS and E-mail. You can also copy and then paste your unique invite link anywhere you’d like.

No matter how a friend arrives, any user who clicks through your unique invite link and then joins the LWD community through Facebook will earn you 10 tokens.


If your friend has joined Lolly Wolly Doodle through your invitation/link and then makes a purchase, you will earn 50 tokens. Hint: suggest an outfit and give your friend some inspiration!

3. What are the rewards? Where do they apply?

Turtle Tokens can be redeemed for single-use coupons. When you redeem for your rewards, you must decide whether you want a coupon for Social Sales – Wonder Wall, the LWD App, Facebook – OR the LWD Boutique on Coupons can ONLY be applied to a single purchase on an order of GREATER value (i.e., you will never be able to get an outfit for $0).

  • 450 tokens = $5 coupon
  • 800 tokens = $10 coupon
  • 1500 tokens = $20 coupon
  • 1750 tokens = $25 coupon
  • 3000 tokens = $50 coupon

Make sure to visit our Rewards Center regularly as we update it with a lot more prizes and rewards!

4. How do I redeem Turtle Tokens for rewards?

When you’ve reached a token threshold, you’ll be able to visit the Rewards Center and redeem your tokens for coupon codes. You can then copy your coupon codes and then apply them in checkout.

On LWD Boutique:
On Social Sales

5. How can I track exactly how I’ve earned my tokens?

Your activity feed summarizes all of your earning and redemption activity. It will display:

  • The number of tokens you’ve earned for each purchase and whether you’ve paid quickly.
  • Your friends who have joined and friends who have purchased.
  • Your redemption activity and rewards.

6. Where can I earn Turtle Tokens?

You can earn Turtle Tokens on all purchases on both Social Sales – Wonder Wall, the LWD App, or Facebook page – and the LWD Boutique on

7. Do Turtle Tokens expire? Do rewards expire?

Turtle Tokens will expire if your account has been dormant for more than 6 months. Earning tokens is simple. It’s as easy as inviting a friend!

Lolly Wolly Doodle, Inc. Turtle Tokens Terms and Conditions

These Turtle Tokens Terms and Conditions (these “Terms”) apply to Lolly Wolly Doodle, Inc.’s (“Lolly Wolly Doodle”) customer rewards program through which Lolly Wolly Doodle registered customers may earn “Turtle Tokens” by making certain purchases from Lolly Wolly Doodle and engaging in certain other specified activities (the “Program”), as specified from Lolly Wolly Doodle from time to time through the Turtle Token Program Guide and FAQ at (the “Program Guide”). Turtle Tokens may be redeemed for coupons and other rewards, as specified in the Program Guide (“Rewards”). The Program Guide is hereby incorporated in and made a part of these Terms.

1. To become a Member of the Program, you must register for a Lolly Wolly Doodle account through Facebook at, the LWD Mobile App, or All Lolly Wolly Doodle account holders are automatically enrolled in the Program. You can view your Turtle Tokens balance by logging into your Lolly Wolly Doodle account.

2. Turtle Tokens may only be earned through making certain purchases and engaging in certain other specified activities, in each case as specified in the Program Guide from time to time (such purchases, “Purchases” and such activities, “Activities”). You must be logged into your Lolly Wolly Doodle user account through the web browser you are using to engage in Purchases and Activities at the relevant time in order to receive Turtle Tokens. Lolly Wolly Doodle has no obligation to give you Turtle Tokens if you are unable to make a Purchase or engage in any Activity for any reason or if you engage in a Purchase or Activity without being logged into your Lolly Wolly Doodle user account.

3. Turtle Tokens do not constitute personal property, have no cash value and may not be exchanged for cash. Turtle Tokens may not be transferred to other users. You are solely responsible for determining and complying with any tax obligations associated with Turtle Tokens and Rewards. If you fail at any time to earn Turtle Tokens for a period of six (6) months, your Program membership is subject to termination and all accrued Turtle Tokens may be forfeited.

4. If you make a Purchase for which you receive Turtle Tokens and later return some or all of the products underlying the Purchase, your Turtle Tokens account will be adjusted accordingly. If you have placed an order using Turtle Tokens (including indirectly through purchase of a coupon) that are cancelled where such order has not yet shipped, such order may be cancelled.

5. Coupons purchased using Turtle Tokens may only be valid on certain Lolly Wolly Doodle websites, as displayed at the time of coupon purchase. A coupon may only be applied to an order of greater value than the coupon itself. Only one coupon may be used per order. Other coupon terms and conditions may apply, as displayed at the time of coupon purchase.

6. Lolly Wolly Doodle has the right to modify or cancel the Terms or Program Guide, or the criteria applicable to Purchases, Activities and Rewards, at any time even though such changes may affect the value of Turtle Tokens or the ability to obtain certain Rewards. Lolly Wolly Doodle may, among other things, (a) increase or decrease the number of Turtle Tokens received for a Purchase or required for a Reward; (b) withdraw, limit, modify or cancel any Reward or the rules for earning, redeeming, retaining or forfeiting Turtle Tokens or Rewards. The number of Turtle Tokens required to redeem any Reward may be substantially increased, any Reward may be withdrawn, and restrictions on any Reward or reward redemption (“Reward Redemption”) may be imposed at any time. You may not rely upon the continued availability of any Reward or Reward category or tier.

7. Lolly Wolly Doodle reserves the right to terminate a member's Program membership account and cancel accrued Turtle Tokens if Lolly Wolly Doodle believes, in its sole discretion, that the member is abusing the Program, has misrepresented any information furnished to Lolly Wolly Doodle or is in violation of the Lolly Wolly Doodle User Agreement.

8. Lolly Wolly Doodle has the right to terminate the Program at any time. In that event, the ability to earn Turtle Tokens will end immediately and the ability to redeem Rewards may end ninety days after notification. In addition, Lolly Wolly Doodle may terminate the Program effective immediately, in whole or in part, in any jurisdiction(s) to the extent required to do so by applicable law, rule or regulation.